MBAC Presents: Buried: Why Small Business Owners Sound Generic — and a Simple Way to Lead With Your Story

About this event

L e arn w hy sm al l bu siness o w n ers oft en fall in t o gene r ic , m et r ic- focu sed language wh en des cribing thei r wo rk , and how th at can w eake n t heir m e s s ag e .

Di sc o ve r h ow t o l ead with the st o ry b ehind your busin ess t o mak e a s tronger impression.

WHAT TO EXPECT:

• Exp lor e why bus iness messaging can s ound gen eric

• U n de r st and what gets lost wh en you lead with metrics i n st ead of y our story

• T ake p ar t i n a liv e ex erci se to uncover the story behi nd wh at you d o

• Learn how t o bring your st o ry i nto p itches, w e b sit es, and p re se ntations